Cookie Policy

Cookie Policy for ZeroZero

Last updated: 13.11.2024

1. Introduction

ZeroZero uses cookies and similar technologies to provide, protect, and improve our Platform. This policy explains how and why we use these technologies and the choices you have.

A cookie is a small data file that is transferred to your device (e.g. your phone or your computer). For example, a cookie could allow us to recognize your browser, while another could store your preferences.

By using our Platform, you accept our use of these technologies as described in this policy.

2. Why does ZeroZero use these technologies?

We use these technologies for a number of purposes, such as:

  • To enable you to use and access the ZeroZero Platform and services
  • To enable, facilitate and streamline the functioning of and your access to the ZeroZero Platform
  • To better understand how you navigate through and interact with the ZeroZero Platform and to improve it
  • To serve you tailored advertising (on the ZeroZero Platform and on third party websites)
  • To show you content (e.g., advertisements) that is more relevant to you
  • To monitor and analyze the performance, operation, and effectiveness of the ZeroZero Platform and ZeroZero advertisements
  • To enforce legal agreements that govern use of the ZeroZero Platform
  • For fraud detection and prevention, trust and safety, and investigations
  • For purposes of our own customer support, analytics, research, product development, and regulatory compliance

3. When does ZeroZero place cookies?

We place cookies on your device when you visit our website zerozero.com and use the ZeroZero app (including when you are using the ZeroZero app on third-party sites).

4. What types of cookies does ZeroZero use?

We use two types of cookies: persistent cookies and session cookies. A persistent cookie lasts beyond the current session and is used for many purposes, such as recognizing you as an existing user, so it's easier to return to ZeroZero and interact with our services without signing in again. A session cookie is temporary and is deleted after you close your browser.

5. What types of cookies and similar tracking technologies does ZeroZero use in particular?

Essential Cookies

These cookies are strictly necessary to provide you with services available through our Platform and to use some of its features, such as access to secure areas.

NamePurposeDurationTypesession_idUsed to maintain user sessionSessionFirst Partycsrf_tokenPrevents cross-site request forgerySessionFirst Partyauth_tokenAuthenticates logged-in users30 daysFirst Party

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our Platform but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

NamePurposeDurationTypelanguage_prefRemembers user's language preference1 yearFirst Partytheme_settingStores user's theme preference (light/dark)1 yearFirst Partysearch_historyStores recent search queries for quick access30 daysFirst Party

Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Platform is being used or how effective our marketing campaigns are, or to help us customize our Platform for you.

NamePurposeDurationTypega_clientidGoogle Analytics client identifier2 yearsThird Party (Google)_fbpFacebook pixel for analytics3 monthsThird Party (Facebook)_pin_unauthPinterest analytics1 yearThird Party (Pinterest)

Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

NamePurposeDurationTypeads_prefsStores ad preferences1 yearFirst Partyadsense_idGoogle AdSense targeting3 monthsThird Party (Google)fb_remarketingFacebook remarketing pixel3 monthsThird Party (Facebook)

Social Networking Cookies

These cookies are used to enable you to share pages and content that you find interesting on our Platform through third party social networking and other websites. These cookies may also be used for advertising purposes.

NamePurposeDurationTypefb_shareEnables Facebook sharing functionalitySessionThird Party (Facebook)twitter_shareEnables Twitter sharing functionalitySessionThird Party (Twitter)pinterest_shareEnables Pinterest sharing functionalitySessionThird Party (Pinterest)

6. How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you.

We work with website analytics and advertising partners, including Google, Facebook, and Pinterest, to deliver ZeroZero advertisements on third party publisher websites. These partners may set cookies on your device or use similar tracking technologies to collect information about your browsing behavior and link it to other information they have about you.

We also use cookies to help measure the performance of ad campaigns. For example, we use cookies to count the number of times an ad is shown and to calculate the conversion rate from ads. We have also implemented Google Analytics Demographics and Interest Reporting, which categorizes cookie information so that we can better deliver advertisements that are relevant and useful to you on the ZeroZero Platform and various websites across the internet.

7. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Platform, deliver advertisements on and through the Platform, and so on. These may include:

  • Google Analytics
  • Facebook Pixel
  • Twitter Pixel
  • LinkedIn Insight Tag
  • AdRoll
  • Criteo
  • Bing Ads
  • TikTok Pixel

8. Persistent Cookies vs Session Cookies

We use both persistent cookies and session cookies:

  • Persistent cookies remain on your device between browsing sessions. They are activated each time you visit the Platform that created that particular cookie.
  • Session cookies allow us to link your actions during a browser session. A session starts when you open the browser window and finishes when you close the browser window.

9. Cookie Management

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

Please note that blocking cookies may have a negative impact on the functionality of many websites, including our Platform. Some features of the Platform may cease to be available to you.

10. What are my privacy options?

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our Platform may not function properly.
  • To prevent your data from being used by Google Analytics, you can install Google's opt-out browser add-on.
  • For information on how our advertising partners allow you to opt out of receiving ads based on your web browsing history, please visit http://optout.aboutads.info/.
  • To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.
  • Check your mobile device for settings that control ads based on your interactions with the applications on your device.

To successfully opt out, you must have cookies enabled in your web browser. Please note that if you choose to opt out, you will continue to see ads, but they may not be as relevant based on your browsing history.

11. Does ZeroZero respond to Do Not Track signals?

Some browsers transmit Do Not Track (DNT) signals to websites. Because there is not yet a common understanding of how to interpret the DNT signal, our Platform does not currently respond to DNT signals. Instead, you can use the range of other tools we provide to control data collection and use, including the ability to opt out of receiving interest-based advertising from us as described above.

12. How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

13. Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected]

14. Changes to This Cookie Policy

We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last updated" date at the top of this Cookie Policy.

You are advised to review this Cookie Policy periodically for any changes. Changes to this Cookie Policy are effective when they are posted on this page.

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